GoPro announced their hopes and dreams for clinging to life as a company today with the new GoPro6. Is it any coincidence that the basic shooting specs of their cameras are the same as every new cell phone that comes out year after year?
4k60 and 1080p240 are all the hot new rage that you can have in a gopro or in your iPhone 8/x/samsung firestarter/whatever. None of this is new and no one really cares.
Here’s why it’s hard to give a shit:
It’s the same so-pitted, sand dune dirt bike roost, fresh pow bomb, green on black Iceland aerial, attractive-fancy-upper-middle-class white folk shit we’ve seen a million times before, just a little sharper and a little slower.
The dope stuff from that promo was the diving material and the gorillas. That was cool. That was new and interesting, and put these dumb toy cameras in less expected places, and resulted in great promo material. That made me want one more than any of the extreme sports, mountain dew, irrelevant x-games commercial content by a massive margin.
And, honestly, the family vacation stuff can stay too because a lot of people that buy gopros are never going to do anything more extreme than a paddle boat ride in a foreign city for their once-every-5-years vacation. In a decade, you’ll probably want to look back on that time you were smiling with your little kid more than that time you skidded your way slowly down a blown out trail. You can (and will) always be a shitty mountain bike rider, but you can’t turn back time once your child becomes an asshole teenager.