It’s Called Mountain Biking.
All this “enduro” stuff that everyone is running around trying to get their hot penises into is really just “mountain biking” so I don’t know what the excitement is about.
So when Company X or whatever comes out with their new enduro marketed product, it all just comes off like this:
Like… okay… you made a mountain bike product… big deal. Weren’t you supposed to have been doing that all along?