The next time you spend hours dialing in your kit and bike for a cat 2 enduro event, just remember that it’s all about looking good standing next to your ride before and after the race that counts, not how hard you shred it.
Sponsors care more about bike checks than they do race results because page views = product sales. And results PDFs get clicked 1% as often as a 15 image slideshow of a bike using off the shelf parts. So do the math. If you want a career in enduro… get your priorities straight.
Griz does a pretty good job reminding people that downhill racing is supposed to be fun. I’m not saying that Brian Lopes is a terrible guest co-host to world cup events with Rob Warner. I couldn’t tell you since I fell asleep, but don’t you think Griz would be a match for Warner’s wit and archival knowledge of shredding? Let’s make that happen some time, universe.
Kevin Aiello, your goggles were on your bars, the race was over long before you cursed your way through Griz’s siren. Keep it light.
And now thanks to the relentless flow of trickle in a downward direction, the lower upper-class can have eleven gears in the back of their mountain bike.
When this comes down to the people’s level, I’ll consider getting on board. Until then, I’ll just have to be the stunt double baby at the end of Battleship Potemkin.
Playing a little catch up here…
You know what never gets old in these Charge videos is seeing some person from half a world away talk about riding their bike, and a giant smile inevitably grows across their face. Like it’s a thing that just happens- of course that’s the recipe. Talk about riding their bike, smile. As much as enduro marketing and internet comment sections and race governing bodies and all the other stuff just sucks all the time, bikes are the simplest pleasure in our lives, rivaled only by maybe food. I can safely say that a day without bikes is very much like a day without food.
The moral of the story here is that this blog claims to hate mountain biking and while that is mostly true, we paradoxically happen to love the hell out of bikes.
“It’s one of the most versatile and wonderful inventions that man has ever made.”