Nominee For Best Screenplay.
Let me first start this out by saying that I’m a big fan of Curtis Keene. It’s a bummer that circumstances in the industry have pretty much forced him to step away from DH to continue having a career as a bike rider, but maybe he was tired of having to go bananas-warp speed at world cups anyway, I don’t know.
He’s a well spoken and smart fella, unlike some of the other fast guys out there who can’t give an interview without a thousand Yeah-Nos, Uhhhs, Likes, and talking about having to take a shit. And yet, this new Avid video was pushed out like a turd from Sam Blinkensop’s ass with seemingly the same old strategy of “just talk casual and we’ll get something we can edit with.”
Nope. It doesn’t work. Not any more- this is not 2009.
If you’re going through the trouble of shooting fancy pants HD speed ramped slow-mo, using a slider dolly, and showing us how coffee gets made, then write something for the spot. Don’t just chop up some rambling and expect that to sell brakes.
Hire a writer. Write a script. Have the talent read it a few times, get a good take, and use that.
The reality is that the video was perfectly fine. The criticism comes from the trend in mountain bike videos to be more and more “professional” these days even though they are just going to be buried several pages deep and lost forever to the abyss within a couple of days. “Professional” doesn’t mean shooting on a RED, or jillion frame per second slow mo, or giving your stuff a pass through color grading, or jibs and dollies and glidecams. The beef here is that if you’re going to do all the image creation so well, back it up with story.
All those Charge videos that Rankin does are pretty much all about things that don’t traditionally appeal to me at all. Stuff like riding a road bike for a long time, fixies, leather saddles, or cyclocross anything… and yet every one of those videos has me captivated from start to finish because they are telling a story and telling it well.