Doing It Right.

by trivialmtb


While most of the rest of mountain biking is trying their hardest to come up with three letter acronyms and new “standards”… these guys went out, made a simple and clean looking bike, and then marketed it with a video that is equal parts shredding and not-taking-things-too-god-damn-serious, with a dash of story.

That’s marketing done right: No Overdrive2 headtubes, no completely irrelevant lab results about miniscule amounts of increased stiffness, and no excessive slow-mo. Just a cute gal, some drifts, and a sense of humor is all it takes to sell some silly bicycles. Anyone who says otherwise is listening to the wrong marketing focus groups.